So now, the second case study that we learned was The Digital Age: Shall I Tag Along. In this case, we did a value chain analysis for Ambang Mata Sdn. Bhd. The value chain is below;
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Inbound
1) The idea of an author.
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Process/Operations
1) Author conducts a research.
2) Then he will interpret the idea into books which decide to write a
books.
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Outbound
1) The author will approach publisher to promote and sell his books.
2) Publisher will print the books.
3) The books will put in retail stores.
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Marketing and Sales
1) Advertising.
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